With more than 120 million users all over the globe, ooVoo is one of the fastest-growing video chat platforms on the planet. The featured case studies included an ooVoo app built for SONY PS4, ooVoo’s collaboration with Intel to optimize WebRTC-enabled devices for the ooVoo app, BET’s use of ooVoo’s SDK to create a new online game show, and the story of a teenager who used ooVoo’s SDK to invent a video chat-enabled pet dish.Īfter leaving the SDK Pavillion, attendees entered the area dedicated to showcasing ooVoo’s consumer app. We created sizzle videos and designed messaging to tell a range of stories illustrating different ways collaborators have integrated ooVoo’s SDK into other products and experiences. We designed the booth so visitors then moved into an “SDK Pavillion” occupying the lower portion of ooVoo’s central two-story structure. These apps not only highlighted ooVoo’s partnerships with Affectiva, Intel, and FaceShift, they were designed to get users thinking about the future of this technology and how they might use or integrate Intelligent Video in their own lives. The fourth demo took cues from emotion metrics to create a kind of next-generation autocomplete.
A third demo used Intel’s latest RealSense depth sensor to give visitors a sneak peek into the future of 3D Background Replacement. Visitors’ faces were transformed by Avatar Chat, a demo combining Intelligent Video with FaceShift to create real-time virtual avatars. Here, visitors experienced Affectiva’s emotion-reading technology, integrated with ooVoo in a whole new kind of social game: Flinch. Concise messaging explained Intelligent Video and the details of each app. From experience, we knew that once we had people’s interest, it would be easy to open a dialogue about Intelligent Video and bring them through to the next zone of the booth.įour Intelligent Video app demos were positioned on the concave side of the flip-dot wall, demonstrating the exciting potential of ooVoo’s new platform. This 29.5’圆.3′ display of moving pixels was a total showstopper, built to grab and hold attention. To bring all of these actions together and make ooVoo a standout stop at the largest technology show on Earth, we designed an in-booth visitor experience that was utterly remarkable.Įvery element of the ooVoo booth was carefully planned and crafted to bring visitors on a journey through four zones: the flip-dot wall, Intelligent Video stations, SDK Pavillion, and and an area dedicated to the consumer app. The space needed to do everything: promote their core consumer app, unveil Intelligent Video, champion advertising sales, highlight their growing number of SDK partnerships, exhibit new demos, offer strategic opportunities, show off user stats, and feature ooVoo’s collaborations with the likes of Intel, SONY, Affectiva, and FaceShift.
To launch this new platform and make a splash at CES 2015, ooVoo asked Real Art to weave together the many strands of their company into an unforgettable booth. OoVoo is more than the world’s largest independently-owned video chat and messaging app, they’re creating the next generation of live video communication: Intelligent Video.
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